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Head of Lifestyle - UAE


  • Overall responsibility to manage and administer Lifestyle Category for UAE market in line with the strategy defined by Regional Head of Category which includes category management, owning the sales, growth and long term profit and loss. Responsibilities range from product launch, creation and management of supplier vendor networks, driving merchandising and sales strategies and providing leadership/direction to the BD team involved in managing the Category.
  • Sub Categories of the Lifestyle Category are: Health & Beauty, Sport & Fitness, Baby & Toys, Automotive, Home, Kitchen, and outdoor. The new categories to be launched soon are Stationary & Office Supplies, and Art & Craft.
  • General management of:
  • P&L
  • Strategy Implementation
  • Strategic vendor relationship management
  • Team Management & Development
  • Manpower Planning
  • Develop selection & price leadership across all sub-categories and brands according to the strategy defined by Regional Director of Category; develop commercial pipeline of suppliers and sign contracts to achieve assigned selection targets and in line with target commercial terms (payment days, margins, rebates, returns, etc.)
  • Partner cross-functionally with creative and content departments to define content strategy for product images, copy and product videos. Drives the online content strategy based on customer and competitive insights, brand strategy and e-commerce goals and initiatives and continuously tests changes to determine impact to the overall customer experience and conversion.
  • Work with the category managers and buyers on merchandising new products, site promotions, vendor funded initiatives and brand stores
  • Review and analyze online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. Report findings and provide appropriate counter-strategies when appropriate
  • Collaborate with marketing, providing inputs for email campaigns, and offsite campaigns
  • Responsible for P&L KPIs assigned. Achieve assigned targets on selection, revenues, margin, payment terms and return.
  • Leverage Category Analyst’s support to analyze category performance, identify gaps and opportunities, and implement corrective actions
  • Prepare Buying Plan and Sales Forecast in coordination with UAE General Manager and Regional Head of Category, in accordance with promotional calendar. Prepare weekly “Deal of the Day” Plan in coordination with DOD Team.
  • Manage Inventory efficiently in coordination with Finance, Warehouse, Content and DOD Teams.


  • Master’s Degree or equivalent
  • 7-10 years of experience in the Category Management.
  • E-commerce experience is an advantage.
  • Sound knowledge of Souq’s portal in order to train and educate new suppliers and sellers
  • Knowledge of MS Office Powerpoint, Excel


  • Effective persuasion and negotiation skills
  • Effective relationship and leadership skills
  • Action-oriented and organised
  • Superlative analytical skills
  • Excellent communication skills in English
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